Software AG -Integrated Branding
Goal: To extend the Software AG brand into all communication assets from collateral, to events, to video and multimedia without disrupting corporate identity practices.
Process: The development of a company's branding and identity alone is a big task, but the interpretation of those guidelines for different marketing needs while keeping the content fresh can sometimes be even more of a challenge. Since SoftwareAG’s acquisition of webMethods in 2008, Big Picture has produced marketing assets for the company that have found the right balance of brand identity and company growth.
Delivery:
Corporate Videos
Video Series
Mulitimedia Presentations
Promotional Materials
Event Marketing
