Celebrating Customers through Performance
For Software AG, Big Picture blended live and pre-recorded dance and street gymnastics to create an opening act that unfolded on a 90’ widescreen as well as on a 100’ stage.
The performers transformed the virtual and live setting into choreographed stories that integrated dance moves with everyday tasks, like drinking Starbucks coffee or driving a Nissan to work. The opener demonstrated and told the story of how SAG software enables companies to deliver our everyday routine in a very creative way.
