Gillette
Goal: To build a celebration in the middle of a huge Gillette manufacturing facility in downtown Boston to reward factory employees for their hard work during the build-up to an important product release.
Delivery: Easy... push aside a few 20-ton robotic assembly machines and build a mock Fenway Park right in the middle of the factory. Hand out tickets as invitations, bring in a few legendary autograph signers, popcorn, hotdogs, a batting cage, a Jumbotron, and of course, the Green Monster!