What's New?

Deltek Insight -Orlando

Goal: The Deltek Insight marketing team wanted to continue the momentum set by the previous two events while expanding the brand to focus even more closely on the different product areas. The Insight brand had already established an identity of excellence –now it needed reinforcement in all areas from room keys to keynotes. For 2009, the branding needed to focus more on experience and less on navigation.

Delivery: With an even greater knowledge of the Insight attendee, Big Picture set out to change the way Deltek users perceived the event. The brand reflected that idea with a more fluid design. The environment captured that essence with more targeted signage placements, and the design of more interactive areas around the convention center literally put the brand right in the hands of this ‘project-focused’ group of software users.