AlwaysOn Hollywood
Goal: To create an ultra-hip environment for AlwaysOn at the world famous Roosevelt Hotel on Hollywood Blvd. To develop a floor plan for the event that could accommodate audience turnover through multiple seven-minute CEO pitches to investors and studio executives, a product demo area, and large press lounge over the course of this 3-day event.
Delivery: A large branded set with HD video screens, LCD logistical signage everywhere, and a super-bright AO logo illuminating the pool where press and VIPs gathered to network.
