SupportSoft
Goal: SupportSoft wanted to promote their innovative brand through a series of user events, videos, and online demos to meet the changing needs of the support industry.
Delivery: Big Picture worked with a variety of corporate and product marketing teams to deliver communications and events that evolved their message through several name, organizational, and market changes.
"We never lost focus of SupportSoft's core audience and resisted major change that may have derailed the Brand momentum they had created in the years preceeding and following their IPO"