Spacelabs Sales- Go Further
Goal: To develop a theme, brand, and creative agenda for this medical device manufacturer’s annual sales meeting that captured its innovative and personal approach to the patient monitor market while motivating a sales force that had doubled in size.
Delivery: Higher, Faster, Further textual theme coupled with an ‘exploring the universe’ design.
This approach allowed us to build an engaging program for Spacelabs that included a Space Shuttle veteran keynote speaker, a video about the companies roots as an early contributor to the Apollo program at NASA, and many compelling stage presentations.