What's New?

Global 360 / BPMLive

Goal: Global 360 needed to translate their new Persona-based BPM brand to their events schedule.
Our client requested that "the new brand be modern, approachable, and empowering.”

Delivery: Big Picture developed a brand guide for Global 360 that focused on their core event strategy for 2009 – a multi-city tour. 

Process:
- First we listened, learned and investigated.
- We suggested the name BPMLive for the event and created a logo design.
- Next, we developed a brand guide for all aspects of collateral, communications, and presentations.
- Then we implemented the brand into stage designs, signage, presentation templates and video.

The Result:
A polished inaugural tour of BPMLive from invite to survey.