Deltek Insight Nashville

Goal: Deltek wanted the Insight '08 brand to scream Nashville, Music City, to promote the 2nd Insight event as well as the destination.

Delivery: Big Picture used bright colors, musical symbols, and local flavor to create a brand that was as vibrant and engaging as Music City itself.

Process:
- We listened and explored.
- Traveled to Deltek and to the Grand Ol Opry.
- Proposed a look and feel as part of a 50 page branding guide.
- Leveraged this look throughout the enormous Gaylord Opryland Hotel and into the Street of Nashville.

Awards: Deltek was awarded the 2008 Nashville Brand Champion by the Convention Services Bureau in large part due to the branding efforts of our creative team!

Congratulations Deltek and Big Picture Creative Staff for a job well done.